Two practice areas, one standard: senior-led delivery with deep industry context. No junior hand-offs, no generic templates.


Dynamics 365 Customer Engagement (CE)

For manufacturers — especially automotive Tier 1 suppliers — whose sales reality doesn’t fit a standard CRM.

Out-of-the-box CRM assumes simple, transactional selling. Tier 1 automotive doesn’t work that way — and mapping its reality onto D365 CE is solution architecture work. It’s where most implementations go wrong.

Tier 1 automotive program lifecycle from RFQ to SOP, with ECR/ECN changes and annual cost-down cycles feeding back into pricing

Solution architecture & fit-gap

Program lifecycles, OEM account hierarchies, and cost-based pricing translated into a data model that holds up.

Implementation leadership

Functional lead for Sales, Customer Service & Field Service — including governance and SAP/ERP integration.

Copilot & AI enablement

Practical AI adoption inside CE: where Copilot genuinely helps, and where it doesn't yet.

Rescue & optimization

Stalled or underperforming CE deployments brought back on track.

Engagement models: advisory sprints (2–4 weeks) · implementation functional lead · fractional senior consultant.

Scoping a CE initiative? Start with the CE Architect Assessment — a short questionnaire about your current architecture and legacy landscape, so our first conversation starts from where you actually are.

Take the CE Architect Assessment →


Dynamics 365 Business Central

For Canadian small and mid-sized businesses outgrowing QuickBooks, Sage, or spreadsheet-driven operations.

Our BC practice is finance-first: Canadian operating context — multi-entity, multi-currency, cross-border Canada–U.S. operations — built into system design from day one, so your ERP reflects how your business actually runs and reports, not an American template.

Dynamics 365 CE and Business Central working as one connected platform from lead to cash

BC fit assessment

An honest evaluation of whether Business Central is right for you — before you spend anything.

Implementation

Chart of accounts through go-live: finance, sales, purchasing, and inventory configured for Canadian operations.

CE + BC together

One connected platform from first customer contact to invoice.

Post-go-live optimization

Reporting, process refinement, and adoption — after the consultants usually leave.

Not sure if BC fits? Start with the free assessment — honest advice within one business day, whether or not that advice is “hire us.”

Take the BC Fit Assessment →


Why clients choose Creston & Co.

We’ve sat on both sides of the table — as the client living with an implementation, and as the consultant delivering one. We design for the people using the system in year three, not the demo in week one.

See our approach →