The Five Layers of Enterprise AI: A Decision Framework

Most enterprise AI conversations I sit in start at the wrong layer. Someone has seen a demo, a product name is already on the table, and the meeting is about how to deploy it. The questions that should have come first — is this worth doing, what happens when it’s wrong, who maintains it in year two — get asked later, usually by the CFO, usually after money has been spent. ...

July 5, 2026 · Creston & Co.

How AI Is Rewriting Customer Engagement in Dynamics 365 CE

Copilot in D365 CE isn’t a feature drop — it’s quietly redrawing where the value sits across the customer journey. Three shifts I see from the inside.

June 9, 2026 · Creston & Co.

How AI Is Rewriting the Work of a Business Central Consultant

There’s a familiar question circulating in BC communities right now: “Is Copilot going to replace consultants?” It’s the wrong question. After watching how AI tools are entering Business Central implementations — both in real projects and in the conversations clients are starting to bring to the table — I don’t think the consultant’s job is disappearing. I think it’s being rewritten. The work that defined a strong BC consultant five years ago is not the work that will define one five years from now. And the consultants who recognize this shift early will have a meaningful head start. ...

May 23, 2026 · Creston & Co.